HOW AMAZON USES BIG DATA TO GENERATE BILLIONS.
Rather than information variation from one encounter to the other, big data is used to refer to ways through which information of an individual is captured, analyzed, stored and retrieved in Amazon. This may involve a lot of information, but Amazon will only be interested in the information they deem as necessary, therefore with government aid, different t and large technologies are used by Amazon to collect and analyze the critical data they use.
Since the primary source of big data is internet , therefore no time soon will this come to an end, in fact, significant data technology will keep on growing since millions of people keep accessing the internet on daily basis, therefore there will always be information to capture and analyze. Due to their skills in analyzing important information Amazon is among the most performing and successful e-commerce website we have around.
velocity is highly enhanced in big data era as compared with how things were being done in the past, since people were used to batching processing to update their databases which were done weekly or at night unlike in the big data that debase update is usually done in real time basis.
complex Structured data, semi-structured data, structured data is what most organizations are making nowadays, unlike in the past where organization mostly developed structured data only. This being the case in the recent times it is essential to find a way on how all this kind of information will not only be stored but will also be processed and retrieved when needed, and that’s where big data comes in. since Amazon uses data to analyze information and maybe be able to determine the closest warehouse to the customer or a seller, analytical software is essential since they help to formulate delivery routes and schedules.
maximizing of profits is a vital factor when costing for benefits, in order to do this for adverts Amazon finds adverts that will interest the customer on what they need and will be placed in front of them, to achieve this they usually makes predictions about, the sites likely for you to visit or buy products from. Due to the fact that Amazon big data depends highly on internet site visit, it’s able to optimize on price of a product, by using data analytics its ready to know when to reduce sales of a given product to make more purchases, in fact, amount of a product can change more than five times in a day.
For direct feedback to those doing marketing using real-time call tracking, Reba software may be used. Finally, for any other person willing to join Amazon he should make sure he improves on quality of his products, and most assured way to ascertain this is by asking customers about it.